I have a question for my author peeps (especially those of you with an ever-growing publishing tail). I’d like to ask about launch parties (or, specifically, the fading returns thereof).
My experience has been that book one, everyone I knew in the area was super-happy, many RSVP’d (and only about 10% or so of the people who said ‘yes’ ended up not showing). It was a great evening, the whole of which was a delight to experience, and—most importantly to me—the hosting bookstore had a successful return on their investment.
So, when it came time for book two, I imagined there’d be a drop-off, so I reached a bit wider with my original invitations and was surprised to end up with almost as many RSVP’s. But where typical RSVP’s for events at the store seem to see about a 20% no-show, this time it was closer to half. And while those who did show made it a great time and the venue got enough out of it that it was a success, I’m looking at book three and thinking… Maybe not?
So, what say you, author friends? (And reader friends, too, for that matter, if you’re the sort who attend book launches and readings?) Is a book launch something that has a one-time-charm to it? I feel like I don’t have an unbiased opinion, as I really like book launches and do attend them when I can.